Influence of Digital Technologies and Its Technological Dynamics on Company Management

Doing business in the market today is unthinkable without new and modern technology, which is one of the key resources by which companies achieve a sustainable competitive advantage. Digitalization and digital transformation of business includes a number of information and communication technologies (ICT) that are built into business processes and which make it easier for management to do business but also ensure market recognition. Globalization of business affects the expansion and easier access to markets, whereby the management of the company must find new ways and methods of doing business, where the digital transformation of business and new digital and information-communication technologies have an effect on growth and competitive advantage. The ability of an organization to transform its business towards digitalization and application of new digital technologies largely depends on the management of the company and a clear digital strategy as an integral part of the corporate business strategy. In order to investigate the impact of constant and rapid development of digital technologies on the management of the company from the aspect of its acceptance and integration within the company\u27s strategy, a survey was conducted in the territory of the Republic of Croatia and Croatian export companies (micro, small, medium and large) were included in the survey

The possibility of predicting the performance of advanced ski elements based on the performance of basic ski elements

The aim of this research was to predict the success of the performance of advanced ski elements based on the level of performance of basic ski elements, with the ultimate purpose of improving training programmes for alpine ski beginners. The sample of participants consisted of 250 students of the Faculty of Kinesiology University of Zagreb who attended their mandatory classes of the university study subject of Skiing in the academic year 2021/22. The sample of variables consisted of the grades the students earned for their performance of four exam elements, two basic ski elements and the other two belonging to the advanced ski elements group. The basic ski elements were uphill turn (UT), for which the mean of two grades was taken for further analysis due to its performance to both sides – left and right, and snowplough turn (SPT). Advanced ski elements were parallel turn (PT) and short turn (ST). Besides descriptive statistics for each variable, two ordinal logistic regression models were constructed for determining the relationship between the performance of short turn based on the level of performance of snowplough turn, on the one hand, and on the other, between the performance of parallel turn based on the performance of uphill turn. The results of the first ordinal logistic regression analysis (short turn performance based on snowplough performance) showed the existence of a statistically significant linear association of the two ski elements performance (b=2.15, SE=0.72, p=.03). Similar results were obtained in the second ordinal logistic regression analysis for the other pair of ski elements (parallel turn performance based on uphill turn performance): b=2.36, SE=0.24, p<.001. Well acquired dynamic motor stereotypes, reflected in good performance of basic ski elements, are the basis for good performance of advanced ski elements, therefore skipping any step in the teaching process based on progression could have a negative impact on achieving the desired goals

THE RELATIONSHIP BETWEEN TECHNOLOGICAL DYNAMICS OF NEW TECHNOLOGIES AND ABSORPTIVE CAPACITY OF EXPORT COMPANIES OF THE REPUBLIC OF CROATIA

Information and communication and digital technologies provide numerous opportunities for companies so that companies can operate more easily and efficiently globally and, due to new technologies, gain a competitive advantage. New trends and technologies are creating great pressure in the market and companies are forced to look for new, faster and more efficient ways and models of doing business. Markets dictate the pace and are becoming more digital precisely due to technology that is advancing and evolving rapidly. With new technology, knowledge and innovations are the key factors to success. Many companies today are defined and described as knowledge companies that accumulate and develop existing knowledge but also adopt new. The aim of this paper was to explore and examine the ability of the organization to absorb knowledge (absorptive capacity) as the key factor in the process of acceptance of new technologies. The research was conducted in the Republic of Croatia and Croatian export companies (micro, small, medium and large) were included in the research. The research hypothesis "Technological dynamics of new technologies affect the absorptive capacity of acceptance of new technologies in export companies of the Republic of Croatia" was confirmed through conducted research. The research has proven that absorptive capacity plays a major role in the context of an organization’s ability to recognize, acquire, transform, and use new knowledge and new technologies

Influence of Market Stakeholders on Export Companies of North-Western and Central Region of the Republic of Croatia with Reference to Koprivnica-Križevci County from the Aspect of Acceptance and Usage of New Technologies

Današnje globalno tržište koje je pod utjecajem stalnih i neočekivanih promjena diktira i stvara nove trendove u poslovanju izvozno orijentiranih poduzeća. Širenjem tržišta povećava se broj dionika tržišta pogotovo kod izvozno orijentiranih poduzeća koji uvelike utječu na njihovu poslovnu uspješnost. Globalizacijom i internacionalizacijom uvjetovan je ubrzani i konstantni razvoj suvremenih informacijsko – komunikacijskih tehnologija (ICT), osobito društvenih medija kao jednog od alata koji danas predstavljaju jedan od ključnih determinanti uspjeha i održivosti poslovanja na globalnom tržištu. Kako bi se istražio odnos dionika i izvoznih poduzeća Republike Hrvatske s aspekta korištenja novih tehnologija (društveni mediji) provedeno je istraživanje na području šest županija sjeverozapadne i središnje regije Republike Hrvatske, Krapinsko-Zagorska, Varaždinska, Koprivničko-Križevačka, Bjelovarsko-Bilogorska, Virovitičko-Podravska i Međimurska županija, s posebnim osvrtom na Koprivničko – Križevačku županiju.Today’s global market is under influence of constant and unexpected changes and it dictates and creates new trends in business activity of export-oriented companies. Market expansion results in an increase of the number of market stakeholders that to a large extent influence success of their business.Globalisation and internationalisation necessitate accelerated and constant development of modern information and communication technologies (ICT), especially social media as one of the tools that nowadays represent one of the key determinants of success and sustainability of business activity on the global market. In order to research the relationship of stakeholders and export companies in the Republic of Croatia from the aspect of usage of new technologies (social media) we conducted a research in the area of six counties in north-western and central region of the Republic of Croatia, namely in Krapina-Zagorje, Varaždin, Koprivnca-Križevci, Bjelovar-Bilogora, Virovitica-Podravina and Međimurje County, with special reference to Koprivnica-Križevci County

Influence of Market Stakeholders on Export Companies of North-Western and Central Region of the Republic of Croatia with Reference to Koprivnica-Križevci County from the Aspect of Acceptance and Usage of New Technologies

Današnje globalno tržište koje je pod utjecajem stalnih i neočekivanih promjena diktira i stvara nove trendove u poslovanju izvozno orijentiranih poduzeća. Širenjem tržišta povećava se broj dionika tržišta pogotovo kod izvozno orijentiranih poduzeća koji uvelike utječu na njihovu poslovnu uspješnost. Globalizacijom i internacionalizacijom uvjetovan je ubrzani i konstantni razvoj suvremenih informacijsko – komunikacijskih tehnologija (ICT), osobito društvenih medija kao jednog od alata koji danas predstavljaju jedan od ključnih determinanti uspjeha i održivosti poslovanja na globalnom tržištu. Kako bi se istražio odnos dionika i izvoznih poduzeća Republike Hrvatske s aspekta korištenja novih tehnologija (društveni mediji) provedeno je istraživanje na području šest županija sjeverozapadne i središnje regije Republike Hrvatske, Krapinsko-Zagorska, Varaždinska, Koprivničko-Križevačka, Bjelovarsko-Bilogorska, Virovitičko-Podravska i Međimurska županija, s posebnim osvrtom na Koprivničko – Križevačku županiju.Today’s global market is under influence of constant and unexpected changes and it dictates and creates new trends in business activity of export-oriented companies. Market expansion results in an increase of the number of market stakeholders that to a large extent influence success of their business.Globalisation and internationalisation necessitate accelerated and constant development of modern information and communication technologies (ICT), especially social media as one of the tools that nowadays represent one of the key determinants of success and sustainability of business activity on the global market. In order to research the relationship of stakeholders and export companies in the Republic of Croatia from the aspect of usage of new technologies (social media) we conducted a research in the area of six counties in north-western and central region of the Republic of Croatia, namely in Krapina-Zagorje, Varaždin, Koprivnca-Križevci, Bjelovar-Bilogora, Virovitica-Podravina and Međimurje County, with special reference to Koprivnica-Križevci County

The Influence of Modern Business Environment on Management Changes

The business environment that is characterized by the dynamics of change has had a significant impact in the development of scientific thinking in the field of management from the beginning of the nineteenth century until today. In the 1950s, modern theories and management concepts were developed as a response to the demands of a new business environment. That particular feature, as well as the way in which its influence is accepted, enables them a potential application and importance even in a modern business environment. But, on the other hand, there are great differences between the environment in the world of the 1950s, when modern management theory appear, and the world and the environments that today are. Globalization, internationalization, virtual economy, and smart cities are just some of the features that are changing the contemporary environment and the world we live in, and which have a significant impact on the need for change and adaptation of traditional theories in business and management. The aim of the paper is to highlight the need for developing new theories and management concepts according to the problems that mangement and managers face today as the first as well as modern management theory has not been developed in accordance with today\u27s business and general environment. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels. Therefore, influencer marketing is here to stay, and the pandemic has turned many customers online. Nowadays, customers most often collect information regarding products or services from influencers. The factors that may affect customers\u27 purchase decisions are seen in influencers\u27 credibility and advertising disclosure. A systematic literature review was done to provide an overview of the related influencer marketing field and the impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and ("influencer credibility" OR "source credibility" and “advertising disclosure”) were used to collect data. The papers were reviewed to determine how influencer credibility and advertising disclosure impact customer purchase behavior. Results indicate that influencer credibility traits positively influence purchase intention, and advertisement disclosure may impact customer purchase intention differently

Fintech Revolution in the Financial Industry

Today, businesses operate in a highly dynamic and highly volatile market that requires timely and accurate responses. It is precisely the modern and dynamic financial environment that puts many challenges in front of the business of the company, confronts them with the advancement of modern information and communication technologies, which also raises the need for many innovative financial solutions. Financial market creates the new term "FinTeh” that includes some of the significant areas such as Bitcoin and Blockchain technology that have been evaluated in the last 5 years. With mentioned technologies, novelty in the financial market are definitely so-called „Neobanks“, banks without physical locations. It is for this reason that we can argue that these forms of new technologies are evolving over time, being embraced and incorporated into companies business processes to maximize the added-value and gain a competitive advantage on the market. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Influence of Modern Business Environment on Management Changes

The business environment that is characterized by the dynamics of change has had a significant impact in the development of scientific thinking in the field of management from the beginning of the nineteenth century until today. In the 1950s, modern theories and management concepts were developed as a response to the demands of a new business environment. That particular feature, as well as the way in which its influence is accepted, enables them a potential application and importance even in a modern business environment. But, on the other hand, there are great differences between the environment in the world of the 1950s, when modern management theory appear, and the world and the environments that today are. Globalization, internationalization, virtual economy, and smart cities are just some of the features that are changing the contemporary environment and the world we live in, and which have a significant impact on the need for change and adaptation of traditional theories in business and management. The aim of the paper is to highlight the need for developing new theories and management concepts according to the problems that mangement and managers face today as the first as well as modern management theory has not been developed in accordance with today\u27s business and general environment. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Creating Value for Clients using a Holistic Approach in Banking Marketing

This paper investigates how marketing mix strategies\u27 design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and customer experience for quality assessment and what are the reasons why clients would leave the current bank and choose a competing bank. The research results indicate that the availability of products and services is important to clients with support that increases the user experience, the application of innovative technologies in creating new offers, and friendly, educated, and friendly staff and channels. Respondents state the reasons for changing the bank: lack of branches, unfriendly or unprofessional staff, unsatisfactory quality of service, excessive fees, and more